3.02 Article Assignment- Find and Keep the Customers You Want

  • Due Apr 21, 2021 by 11:59pm
  • Points 100
  • Submitting a text entry box or a file upload

Students will read the article entitled: “Find and keep the customers you want: The customer insight mandate.” Links to an external site. by A. Kumar and answer the following questions - upload answers when complete!

 

  • At least 10 different types of customer information that can be collected
  • Five positive outcomes that a business may experience because of implementing a “single view” of their customer in the CRM system
  • Five problems the US Postal Service was facing as a direct result of not having a good CRM system
  • What was the overall outcome for the US Postal Service once the changes were implemented?
1619063999 04/21/2021 11:59pm