2.03 Directing is...
The way managers direct can change based on the company, the industry, or even the manager’s particular style. Despite these differences, the directing management function has certain characteristics no matter what situation.
Pervasive. Directing happens at every level and in every department throughout the organization. Everyone from the CEO to first-line managers directs his/her staff.
Continuous. Directing is always happening. It does not necessarily have a start and finish. Managers must always provide guidance and supervision.
People-focused. Interpersonal communications are the foundation of directing, so the human factor must be taken into account. The relationships managers form with their subordinates are essential. They need to understand human behavior and psychology to effectively direct employees.
Creative. Directing is a process of creation. Managers direct employees to take action, turning ideas into reality. When directing, managers are making things happen.

Executive. Directing flows from the top down. Lower level employees need to adhere to the authority of their managers, or they won’t be likely to follow directions. Managers need to know how to delegate to their teams so that all the necessary work is completed in the most effective way.
To learn more about the importance of delegating, watch the positive and negative examples in this video: Good and Bad Delegation examples.
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