This assignment does not count toward the final grade.

Rubric

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CR-006 Practice Test: Part II Rubric
CR-006 Practice Test: Part II Rubric
Criteria Ratings Pts
The plan includes the student’s intention to:
threshold: pts
0 pts
0 pts
pts
0 pts
--
Understand the benefit(s) the brand provides to target customers
threshold: pts
8 pts
Excellent
7 pts
Good
6 pts
Fair
4 pts
Poor
pts
8 pts
--
Understand what differentiates the brand from the competition
threshold: pts
8 pts
Excellent
7 pts
Good
6 pts
Fair
4 pts
Poor
pts
8 pts
--
Understand the beliefs and values the brand represents
threshold: pts
8 pts
Excellent
7 pts
Good
6 pts
Fair
4 pts
Poor
pts
8 pts
--
Identify the brand promise
threshold: pts
8 pts
Excellent
7 pts
Good
6 pts
Fair
4 pts
Poor
pts
8 pts
--
Incorporate the brand promise into daily work tasks
threshold: pts
8 pts
Excellent
7 pts
Good
6 pts
Fair
4 pts
Poor
pts
8 pts
--
Total Points: 40 out of 40