3.07 So What?

Has anyone ever made you a promise? What was it? Maybe your sister promised she’d take you to the movies this weekend, or your classmate promised he’d have his portion of the history project completed by Friday. These promises are easy to identify and understand. But, could you determine the promises that have been made to you by Mountain Dew or Google? You’re probably thinking, “What? Those companies haven’t promised me anything!” But, actually, they have!

Successful companies and brands make promises to their customers, though they might not come right out and say them. Instead, you learn these brand promises through your experiences with the company over time. Mountain Dew promises to be the perfect refreshment for customers who lead fun, active lifestyles. Google promises its users the ability to search the world’s information and find exactly what they’re looking for—fast. What have some other brands promised you and their other customers?

Delivering on a company’s brand promise doesn’t happen by accident. It requires focus and support from every employee. Read on to learn more about the power of brand promise and how you can help your business succeed in keeping it.