3.03 CR-004 Glossary

To access the full MBA Research master dictionary, click here: http://docs.mbaresearch.org/GLOSS Links to an external site.

  1. Accurate: Correct; error-free
  2. Advertisement: Any paid form of nonpersonal presentation of ideas, goods, or services
  3. Benefit: Advantage
  4. Complaint: A customer’s expression of dissatisfaction
  5. Customer satisfaction: A measure of how well a business has met its customers’ expectations
  6. Customer service mindset: The belief that providing customers with excellent service should be a business's top priority
  7. Customers: The people who buy goods and services
  8. Efficient: Able to accomplish a task using a minimum amount of time and effort
  9. Need: Something required or essential that is lacking
  10. Polite: Courteous; respectful