2.04 CREATE AN INFOMERCIAL
- Due Apr 13, 2021 by 11:59pm
- Points 100
- Submitting a text entry box, a media recording, or a file upload
Students are to create a one to two-minute infomercial to be shown at new employee orientation for a garbage company.
The video should talk about the company and what it does, the benefits of working at the company and make the new employees feel at ease and welcomed there.
Watch the examples below for inspiration!
Please be professional and creative with your videos! I look forward to seeing your finished work, which you will present to your "new hires"!
https://www.goco.io/blog/employee-onboarding-video-examples Links to an external site.
https://projectionsinc.com/employee-onboarding-video-ideas/ Links to an external site.
5 Orientation Video Tips
1. Make them engaging and interesting
Sure, sometimes the content you need to cover is a bit dry. But if you can find ways to make it a bit more engaging, employees are more likely to enjoy the process and retain more.
Don’t be afraid to show some personality and inject some humor. Try incorporating existing staff into your videos when possible — people respond to real people and including other employees can help build connections.
2. Keep your videos short
Don’t bore your employees to tears from day one! Really long videos can be a bit daunting, and people are less likely to watch them all the way through. If you can, stick to just one topic for each video, and break up longer presentations into part 1, 2, 3 etc.
Try to keep each to around 5-10 minutes. It’s much less intimidating to watch 6 ten minute videos than it is to watch one hour long video!
3. Start from the top
Don’t just dive straight into the nitty gritty. Start with the high-level topics — who we are, what we do, who are our customers? Then later you can dive into the specifics of their new team and job functions.
4. Inspire them
Video is a powerful tool for inspiring and building emotional connections. Instill pride in your new employees and highlight the opportunity they have to make a difference through your organization. Showing new employees the impact they can make is not just heartwarming, it can be hugely motivating.
5. Offer opportunities for further learning
Learning doesn’t stop when the onboarding process is completed. Videos are a great way to provide additional opportunities for your employees to continue to learn and improve.
If your organization offers additional resources or advanced training programs, take a moment to highlight those and let employees know where they can access them.
An effective onboarding experience is about much more than communicating corporate HR policies or explaining how to perform day-to-day job functions.
By including a variety of orientation, training, and culture videos, you can help to ensure new employees have the tools they need to succeed, are inspired and motivated, and have a strong connection to their new company and team.
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