SM66 On the Bookshelf

• Burrow, J.L. (2012). Marketing (3rd ed.) [p. 635]. Mason, OH: South-Western Cengage Learning.
• Clark, B., Basteri, C.G., Gassen, C., & Walker, M. (2014). Marketing dynamics (3rd ed.) [p. 584]. Tinley Park, IL: Goodheart-Willcox.
• Dlabay, L.R., Burrow, J.L., & Kleindl, B.A. (2012). Principles of business (8th ed.) [p. 149]. Mason, OH: South-Western Cengage Learning.
• Pride, W.M., Hughes, R.J., & Kapoor, J.R. (2010). Business (10th ed.) [p. 172]. Mason, OH: South-Western Cengage Learning.