1.02 CASE STUDY - Activity
- Due Jan 21, 2021 by 11:59pm
- Points 100
- Submitting a text entry box or a file upload
DIRECTIONS TO THE INSTRUCTOR FOR GROUP ACTIVITY
Preparation: Duplicate the handout entitled Management Case Study found on page 2, one per student.
Process: Divide the class into small groups of four or five students each.
Explain to the students that after they read the handout, they should discuss the answers to the questions as a group.
Ask each group to appoint a recorder to write down the group’s answers on a separate sheet of paper.
When the groups have completed the assignment, ask each recorder to share the group’s answers with the class.
After all the answers are presented, open the floor to a class discussion of the various answers. The answer guide appears on page 3.
MANAGEMENT CASE STUDY:
Nicole White is the owner and president of the Nicole’s Own clothing company. She has been in business for many years and built the company from scratch to annual sales of $6 million. Nicole is involved in all aspects of the business on a daily basis. She directs the efforts of her five-person sales force and even calls on several major clients herself. Nicole has a human resources manager, but he is not allowed to hire workers until Nicole tells him to do so. Nicole has an accounting manager as well, but she must get Nicole’s permission to pay the bills and send out clients’ invoices. Nicole recently hired a production manager to run her factory, which includes cutting, sewing, finishing, and shipping departments. However, Nicole still schedules the crews and decides in which order the various garment styles will be produced. In the evenings, she reads trade journals to keep up on trends in the industry. Nicole’s goal is to increase sales to $10 million annually, but she doesn’t know when she will have the time to do that because of her current responsibilities.
Based on this information and your knowledge of management, what would you recommend that Nicole do? Consider the following questions to help Nicole solve her management problem.
1. How many levels of management currently exist in this business? Who are the employees at each level?
2. How would you describe Nicole’s current role and responsibilities with the company?
3. What resources are each of the managers currently responsible for managing?
4. What management functions should the owner delegate?
5. Would another level of management benefit the business?
6. How will making the changes you have identified help the owner to achieve her goal?
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