Promotion.pptx

Promotion Vocabulary.pdf

Title/Unit: Unit 9: Promotion
Essential Questions: What is promotion? What is product bundling? What are the components of
product bundling? What are pricing strategies?

MKT-MP-11: Utilize promotional knowledge and skill for communicating information to achieve a desired
marketing outcome.

• 11.1 Explain the role of promotion as a marketing function.

• 11.2 Explain the types of promotion.

• 11.3 Identify the elements of the promotional mix.

• 11.4 Understand promotional channels used to communicate with targeted audiences including types of
advertising media, social media, digital media, word-of-mouth, direct marketing, sales promotion, tradeshow/exposition participation, and public-relations activities.

• 11.5 Identify the types of advertising and social media and media costs.

• 11.6 Explain the components of advertisements.

• 11.7 Identify types of public-relations activities.

• 11.8 Discuss internal and external audiences for public-relations activities.

• 11.9 Explain the nature of a promotional plan.

• 11.10 Coordinate activities in the promotional mix